Small Business Marketing Strategies with Covid-19
by Catrina Rodriguez | October 1, 2020 | Digital Marketing, Small Business, Marketing Strategy
If you are a business, entrepreneur or maybe a blogger… coming up with new contents to post out there is time consuming, exhausting and isn’t that easy.
So, re-hashing or “recycling” old content should be a clever, easy way to get some content out there for your audiences/followers.
1. Make old blogs into individual posts or e-mail series
Here’s another way you can recycle your old contents (especially if you are a blogger). As a blogger myself, I feel a lot of my blogs after publishing it just go unnoticed. So I had to find a way to bring it back to life!! I figured by posting individual
Information from my blogs on my social sites then I get the information out there (plus … it gives me more contents to post and I’m not scrambling or running out of things to share to my audiences on my social sites).
I also figured that since I also have e-mail marketing platform that I can utilize that and send out “did you know “ or “FYI” e-mail series.
Clever right!? Try it out and see if this one works for you.
2. Turn old posts into videos
So as you all know (or maybe not) any piece of content or posts can be turned into a video. Videos are the best contents that you can put out there that definitely will catch audience’s attention. The great thing about this is that you don’t have to hire a production company or a studio to do this. You can even do this using your smartphone!!
Here’s two ways you can turn old posts into videos:
- You can hire or get a software that creates white board presentations. Short animated videos are one way to make your posts or content into a video.
- Another way is to ( well like how I always do it ) speaking in front of a camera. This is the easiest and most cost effective way. All you have to do is press the record button on your phone or camera and start talking about your post. Making the video short, fun but to the point ( don’t be too serious) attracts your audience’s attention.
3. Find your evergreen content
So what is an evergreen content anyway?… hmmm…
Evergreen content comes from (you guessed it..) the plant evergreen which keeps it leaves green all year round. So, evergreen content means content that doesn’t go out of date and is always relevant to readers.
So here’s a few evergreen content examples:
- how to videos
- Case studies
- Testimonials or reviews
This are contents that people will always google about or will always ask about. So, these are the type of contents you need to keep in mind that you can always re-hash and your audiences will thank you for it!
Catrina Rodriguez 💜
Q & A
Is using keyword for SEO ranking on search results obsolete? Why? Why not?